First Watch
Welcome to First Watch, a vibrant breakfast and brunch destination located at 140 Alps Rd, Athens, GA 30606. With an impressive 4.6-star rating, this beloved eatery is a favorite among locals and visitors alike, celebrated for its fresh ingredients and inviting atmosphere. Open daily from 7 AM to 2:30 PM, First Watch offers a delightful menu that caters to a variety of tastes, ensuring that every guest leaves satisfied. From their renowned Million Dollar Potatoes to scrumptious salads and sandwiches, the culinary creations at First Watch are not only delicious but also made with love and care. Situated in the heart of Athens, First Watch boasts a modern, airy design with ample natural light, creating a welcoming space for friends and family to gather. Customers rave about the friendly, attentive service that enhances the overall dining experience. While you may encounter a bit of a wait during peak hours, the delicious food and pleasant ambiance make it well worth it. Whether you’re celebrating a special occasion or simply enjoying a leisurely breakfast, First Watch is the perfect spot to relax and indulge. Don’t forget to check out their website at firstwatch.com for the latest menu offerings and special promotions, and call (706) 608-2074 to learn more!
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Jack Armstrong
First Watch in Athens brings a fresh and inviting vibe to breakfast and brunch. The space is open and modern, with natural light and a friendly team that makes you feel welcome from the start. We tried the Pumpkin Pancake Breakfast—light, fluffy, and full of fall flavor—and the Avocado Hash with perfectly cooked eggs and crispy potatoes. Both were excellent. The Pumpkin Spice Donuts were the star seasonal treat—warm, sugar-dusted, and served with caramel and crème anglaise dipping sauces that were hard to stop tasting. The fall menu also features creative drinks like the Cinnamon Toast Cereal Milk and Blackberry Bramble Sangria, keeping things fun for brunch or a casual lunch. The Athens-themed mural adds a local personality, and the atmosphere feels like a neighborhood favorite rather than a chain. It’s bright, clean, and ideal for a relaxing weekend meal. A great stop whether you’re a local or passing through town—fresh food, good energy, and thoughtful seasonal touches make this First Watch stand out.
Christina Cushman
Wonderful, the dishes that I ordered were very tasty. Service was quick, very friendly, and attentive. Love the atmosphere and how the restaurant was set up. You must try the Million Dollar Potatoes, it is very tasty. As for the grits I suggest pass on them, not impressed actually only could take two bites out of it.
Will Walker
What a wonderful place this was to grab breakfast! The ambiance is wonderful, the restaurant is spacious, and well laid out. The food was also delicious and very filling—especially for a breakfast. I absolutely loved the options I had with my meal. Egg whites at no extra cost was wonderful as well. The food was also delicious!
Gajanan Aiyer
Fun place to celebrate birthday with family. Food is delicious and service is attentive. Wait times can get long, so plan to wait to be seated. Parking next to the restaurant can be difficult, but there is plenty of parking nearby. Highly recommended for Breakfast and Brunch.
Kimberly Wood
The potatoes were too salty and not consistently cooked so some were hard and undercooked and some were cooked too soft. My salad and sanwhich were perfect. The blueberry cornbread was hard at the edges and dry. Our server was okay. The carrot cake pancake had too many nuts in it and my friend really couldn't enjoy it. Loved the atmosphere, was very chill and welcoming.
Jonathan Durichek
This is yet another restaurant great First Watch in the eastcoast with a twist. Why ? Because this Georgia Bull dog country here in Athens, GA. The great University of Georgia is here with its massive 93 thousand seat stadium to cheer on there favorite football team. My wife is a huge bull dog fan and brought me here for the first time. I liked this First Watch because of the bull dog decor on the walls and they have more comfy padding seats at some tables. The staff were funominal and our food came out quick which i was starving.. I got my staple the quinoa breakfast bowl with an egg over ease with potatoes. I would recommend the million dollar potatoes if you don't have a gluten allergy. The manager of this restaurant is pictured in the bar area. Great guy. Would I recommend this restaurant? Absolutely Would I return? Absolutely
Joanne Maki
Love this franchise. First time in the Athens location. Did not disappoint. Chicken hash brown bowl with 2 fried eggs and avocado. Turmeric orange juice with an antioxidant shot. Looks like a tequila sunrise mocktail!
Catherine Ling
I’ve been here a handful of times! And the food and service never ceases to amaze me. I love the breakfast skillets and their fresh orange juice. FYI if you go on a weekend morning/brunch, you will probably have to wait but that is expected anywhere.
HS J
Beautiful place, in fact I think this is one of the most beautiful restaurants in Athens. The service is good and friendly. The food is not the best in terms of taste, but looks nice.
Shanna Christian
Delicious! Great food & great value. Lots of different combinations. Everything cooked perfectly & service was fast & friendly. The entire family enjoyed! Also the portion sizes were great.
