University Spirit
Welcome to University Spirit, your premier destination for all things University of Georgia! Located conveniently at 700 Baxter St in Athens, GA, we have proudly served the local community and UGA fans for years, boasting a stellar rating of 4.3 stars. Whether you're a student, alumni, or simply a passionate supporter of the Bulldogs, our extensive selection of UGA gear and merchandise is sure to impress. From apparel to accessories, we carry everything you need to showcase your Georgia pride, both in-store and online at universityspirit.com. At University Spirit, we believe in providing exceptional customer service that goes above and beyond. Our loyal customers rave about their shopping experiences, highlighting our knowledgeable staff and commitment to satisfaction. With regular business hours from Tuesday to Saturday and a relaxed Sunday schedule, we ensure that everyone has the chance to find their favorite UGA items. Plus, our local ownership means that every purchase supports the Athens community. So, whether you're stopping by to grab a last-minute gift or browsing online for the latest Dawgs merchandise, you can count on us for a friendly and enjoyable shopping experience. Come visit us at University Spirit and let’s gear up for the next game together!
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Reviews & Questions
Google Reviews
Julie Moon
This is your one stop shop for all things Dawgs! Locally owned and full of the best stuff! You can shop online too. Check them out next time you’re in Athens or need some Georgia Bulldog swag.
Steve Lasher
Great selection of UGA gear and merchandise. Fantastic Customer Service. I placed an order from their website, and just a few minutes later placed a second order. When filling the orders, they combined them into one order and refunded me the excess shipping costs without me even having to contact them! That was a great unexpected surprise. I will definitely order from them again! Go Dawgs!!
Katie M. Wood
I love University Spirit! Such a fantastic selection both online and in-person, wonderful customer service, and love supporting a local business. I have shopped with them over two decades and can always count on them for the latest UGA gear!
MKM
Best customer service we’ve had in a long time! They were not only pleasant and helpful, but they took my purchase to the car, loaded it for me, and made sure it was secure. Felt like they really cared about me as a customer. Go Dawgs! Melanee McGee
Sandra Allison
This is definitely my new "go to" for my UGA official wear!! Laura & her team are awesome. Superior customer service, great selection of merchandise, & good prices!!! I am a repeat customer and will be loyal to her store.
Bryant B.
I love this place! I discovered University Spirit first my freshman year when looking for anything with your Greek letters on it. They have a wide selection of decals, koozies, key fobs, and anything you can think of, all with a wide selection of either your Greek letters, monograms, or if nothing else the ability to order a screen print or embroidery on pretty much whatever you buy here. Everyone in the store greets you with a warm, southern welcome that invites you in every time you shop here, and they couldn't have better customer service because it is already top-notch. I have had multiple articles of clothing embroidered here and they have all been done in not only a fast and timely manner, but the actual embroidery has lasted wash after wash and it looks exactly the way I wanted it to look. When they finish they text you, so you know right away that you can pick it up, which is both fast and convenient. Honestly, I wouldn't know anyone who could do the job better or faster, and I don't need to look because I go here every time I need something made or just to browse the UGA gear and memorabilia.
Jess B
Great experience working with University Spirit. They were very helpful and walked me through everything we needed for my daughter. She loved every item she received for her bid day basket!!!
Joe Moon
I have been to University Spirit several times over the past couple of months. Don't even waste your time going to other Bulldawg apparel shops. These guys have WAY more selection and they go out of their way to take good care of their customers.
Marissa Howard
Wonderful customer service! I needed an embroidery done in 3 days when their usual time is a week and they did an excellent job! Good price and a lot of wonderful options!
Deborah Bonner
Every time we go in there , my husband spends way to much money. But he does let me pick out what I like also. Great store great people running it.
