Fringe
**Welcome to Fringe: Your Go-To Fashion Destination in Athens, GA** Located right in the heart of Athens at 153 E Clayton St, Fringe is a trendy boutique that caters to fashion-forward individuals seeking the latest styles for any occasion. With a wide selection of clothing, shoes, and accessories, you’re sure to find the perfect outfit for game day or a casual outing. Our collection boasts stylish jeans and chic tops, all at affordable prices—most jeans are priced under $50! Although our current rating stands at 3.3 stars, we pride ourselves on continually striving to improve customer experiences and cater to the unique tastes of our diverse clientele. At Fringe, we understand that shopping should be a delightful experience, and our hours of operation are designed to accommodate your busy lifestyle. We’re open Thursday through Saturday from 11 AM to 6 PM and Sunday from 1 PM to 5 PM, giving you ample time to explore our offerings. Though we’ve faced some challenges with customer service in the past, we’re actively working to enhance our team’s approach to ensure every shopper feels valued and welcomed. Visit our website at shopfringe.com to browse our latest arrivals and stay connected with us. We invite you to come and discover why Fringe is a favored spot among locals and visitors alike!
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Reviews & Questions
Google Reviews
Kate Tucker
I have been shopping at Fringe in Athens for about a year now. Anytime I need a game day outfit or even a cute top, pair of jeans, shoes, earrings, this is my go to spot. Most of the staff is extremely helpful and always helps me when picking out pieces that go together. If there’s something posted on their Instagram, I am reacting with their content. If there’s something posted that I love and they have it in my size, I immediately go to purchase it. If there’s something that I purchase and end up not liking, there’s never been a problem with me bringing it back (even with the tag not being attached). About three days ago a staff member helped me pick out a sweater-vest to wear for the game. Unfortunately, they didn’t have a long sleeve black top to go underneath. I went ahead and purchased the top just in case it sold out and I ended up liking it after I found an undershirt. Three days later, I found a shirt to go underneath but ended up not liking the vest with it so I decided to take it back. Once I arrived at the store, a women behind the counter (that I’ve never seen before) greets me asks me if I had a return. I proceeded to say yes and without taking a look at the sweater she states that she won’t return it for me because I’ve worn it and I took off the tag. Keep in mind, I’ve returned clothes from this store in the past and the tag not being attached was never an issue. I guess I would understand if I didn’t have the tag or the receipt but I had both. I understand if this is your policy/protocol but maybe you should make sure all of your staff understands this policy so it doesn’t confuse your loyal customers who have purchased hundreds of dollars of clothing from you. Unfortunately, I will not be coming back.
Stephanie McKee
STORE CLOSED 30 MINUTES EARLY ON A SATURDAY NIGHT! I wanted to purchase items and was unable to. I called the store and was told that both girls "had something very important do that started at 7:00" and they needed to close early. I will definitely spend my money somewhere else. Hire new staff because these girls make their own business hours.
Penny Jones
Do not care for this store!!! The employees and the manager are about the rudest employees in a clothing store I have ever experienced!! I feel they take advantage of customers primarily because they are mostly college students!! Be aware if you ever have to return anything! You can ONLY get store credit and if you challenge their policy the manager asks you if you want to go into the back of the store to discuss it!! Uncalled for and a little freaky!! What manager says that?
Christy Conoly
Totally affordable! All the clothes are trendy and their jeans are amazing and usually no more than 50 dollars! You must go! I wish they would hurry up and get a website though.
leslie umana
Horrible. As soon as we walked into the store, we were watched like dogs just because my sister and I are Hispanic Americans. We left immediately because the male employee made us feel uncomfortable with his racism toward us.
Carson Goldman
The new owner is amazing!! Cutest boutique in Athens, by far! Will definitely be visiting on a weekly basis now!
sophie polo
The new owner is incredible and the clothes are so trendy and affordable! Definitely my favorite boutique in Athens by far!
Frank Thomas
Great new owner! Definitely should check Fringe out! Think you will be happy and this will become a regular shop for visits
hans sherbet
horrible customer service and care during covid 19. none of the workers wore masks. dressing rooms were used repeatedly without cleaning. disappointed.
David Sessions
Great store. Definitely follow them on Instagram.
